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I have an excellent understanding of brand and a passion for all things digital, print and internet.
I promote companies, organisations and charities from start-ups to leading brands.
My role is to inspire and manage while maximising budgets to meet marketing
objectives and build my clients' brands.
I'm a creative marketeer who's enthusiastic about branding and graphic design.
Perception is dedicated to design, advertising and web design since its formation in 1999.
Trading as Perception.Co, Ralph Scrutton's career is exclusive to the graphic design and advertising industry, working with clients in both London and Essex. Working closely with Marketing Managers and business owners, this experience gives Perception an in-depth knowledge in how to take a brand to market. Creatively using a combination of online marketing with traditional advertising media.
Perception has been awarded with three 'Essex Business of the Year' awards, two of which are for 'Customer Care & Service'.
Perception continues its dedication to working with and helping Essex businesses grow and prosper. Working with private companies and public sector organisations, as well as local charities, providing branding and advertising for the Essex & Herts Air Ambulance Trust. Perception's client base is diverse, ranging from small start-up businesses with very little budget, to more well-known brands including the NHS, Countryside Properties, Modern Apprenticeships, Vogue Magazine and the City of Westminster.
My role is to inspire, often helping a business rediscover their brand's lost mojo!
This is all achieved through a sensible approach to business. By creating cost-effective design solutions, to maximise client's budgets and meet marketing objectives. In all, I help grow brands, while putting profit on the client's bottom-line!
Design industry software + media experience.
UI + UX Design
Extensive knowlege of Adobe Creative Suite incorporating: InDesign, Illustrator, Character Animator, Animate, Dimension, Bridge, Photoshop, Premiere Pro, Audition, Camera Raw, Lightroom, After Effects, XD, Acrobat DC, Dreamweaver plus Quark XPress.
AutoCAD Sketch, SketchUp 3D Modeling.
Website build experience includes WordPress, Wix, SquareSpace, GoDaddy, Site 123, 1&1.
Payment gateways for E-commerce: Worldpay, Square, Stripe, Amazon Pay, PayPal.
Social media marketing
Google Analytics, AdWords, Facebook, Twitter, Instagram and You Tube Advertising.
Perception's graphic design and marketing experience is extensive and diverse, working for companies and organisations from many industry sectors including: Automotive, B2B, Charity, Construction, Education, Engineering, Furniture and NHS Healthcare.
WAES have had a fantastic response to the Facebook and Google remarketing campaigns (really, really good)! The campaign was a huge success achieving 3,000 clicks and 7 million Facebook impressions and 300,000 Google remarketing impressions across a six week period. I’m sure we’ll work with you again for this in the future!
Marketing Director, Westminster Adult Education Service
What clients say
I’ve just had the latest call figures for Vitality sent to me. I thought you might like to know that compared to the start of the campaign, we have had a 412% increase in calls to the service! Smoking cessation is a game of numbers to some extent - the more people we can get through the service, the more quitters we achieve, and this figure in terms of call increase is phenomenal! We also found out last week that we had the highest rate of four-week quitters in the East of England region, and by a large margin. I believe the work that Perception did in terms of marketing was key in helping us achieve this.
Associate Director of Public Health, NHS
It's been a pleasure working with Perception over the past three years. They display a passion for design and an insight to the furniture industry. Perception have helped us gain new commercial contracts, and much of their input has been developing a successful online retail marketing strategy which continues to produce good results.
Managing Director, Vitrapoint
Since launching Waterhouse Volvo with Perception’s help we have seen a steady increase in footfall to our Chelmsford showroom, whilst attracting increasing numbers of online visitors. A combination of Waterhouse’s superb and diligent service, and Perception’s traditional and online marketing campaigns, are major contributing factors to slow but steady growth in these highly competitive times.
Sales Manager, Waterhouse Volvo
We were very impressed with the brand design created for us some years ago by Perception. It was very cleverly designed in order to incorporate the Company’s initials into what has become a very recognisable logo around the City. It has certainly withstood the test of time!
Senior Partner, Edmund Carr
To sum up Perception in one word is easy - brilliant! We have always been highly regarded as their client, with the team always approachable, professional and at hand to help and advise. The agency are creative, full of energy and fun to work with! I would highly recommend them to others.
Marketing and Communications Manager, Palmers College
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