How design influences our purchase choices
- Perception.Co
- Jun 9
- 1 min read
Updated: Jun 11
Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and ultimately influences their loyalty and trust.
