IT'S ALL A QUESTION OF PERSPECTIVE

Geoffrey Hinton, often referred to as the “Godfather of Artificial Intelligence,” is one of the most influential figures in the history of modern computing.

Boredom is often treated like a problem to be fixed, but it is actually a quiet doorway to creativity. In those unremarkable moments, walking without a destination, washing dishes with nothing to distract you, the mind drifts into the brain’s default mode network, where imagination, problem-solving, and big-picture thinking come alive. Yet our phones rescue us from every pause, filling the silence with endless scrolling and notifications that block this reflective state where

Announced today — The new Great British Railways has rolled into the station at last. And depending on how you feel about the direction the country has travelled since 2016, you might say its patriotic paint job has Brexit written all over it? This morning (9 December 2025), the Department for Transport invited passengers to glimpse what it calls the “future of Britain’s railways” as the long-awaited GBR branding is finally unveiled. The reveal isn’t just cosmetic; it lands o

In the 1930s, the company transformed Santa Claus from a loosely defined, often inconsistent character into the warm, red-suited, rosy-cheeked figure we recognise today. Through Haddon Sundblom’s iconic Coca-Cola ads, Santa became jolly, human, approachable, and unmistakably dressed in Coca-Cola red. What began as a clever marketing move to sell a summer drink in winter ended up defining the modern image of Santa Claus for generations.

Killing time in Addis Ababa airport before catching my connecting flight to London. I just stumbled upon a glorious act of cultural remixing — brand hijacking at its finest! A café called Starbex Coffee, green mermaid and all, serving macchiatos with local swagger. Global imitation meets Ethiopian flair — caffeine diplomacy in action. It’s a tiny café tucked between the duty-free and the souvenir stalls, proudly calling itself “Starbex Coffee”, complete with a green mermaid

This documentary marks 100 years since the founding of the Bauhaus, the groundbreaking art and design school established in 1919 in Weimar, Germany, by visionary architect Walter Gropius. Far more than just an educational institution, the Bauhaus was a radical experiment - one that reshaped the way we understand creativity, design, and the relationship between art and everyday life. Bauhaus 100 retraces the movement’s origins, its guiding principles, and the enduring legacy i

All design starts with a creative thought... Design surrounds us — in the products we use, the spaces we inhabit, the digital interfaces we interact with, and even the clothes we wear. While design often presents itself in tangible, structured forms, at its very core, it begins with something intangible and abstract: a creative thought. This initial spark of imagination is the foundation upon which all design is built, and without it, even the most advanced tools or methods c

From Needs to Desires... The Evolution of Mass Consumer Persuasion. What truly motivates the human mind? One of the most powerful answers lies in how to appeal effectively to the masses. Today, our consumer culture is driven less by necessity and more by psychological manipulation. We live in a world where people routinely buy products with money they don’t have, for items they don’t need, to impress people they don’t even know. Much of this transformation began with Edward B

How do you know if that shocking photo in your social media feed is real — or just another AI fake?

A great influence in my graphic design career and one of the most prominent examples of Russian influence in 1980's graphic design was the work of Neville Brody, designer and art director of The Face magazine. And to this day Brody continues to borrow from the 1930’s Bauhaus School and Russian Constructivist layouts using stark angles, asymmetry and type as image. His typographic treatments echo Rodchenko’s visual experiments and Lissitzky’s spatial dynamics. Brody’s work isn

Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and ultimately influences their loyalty and trust.

Rory discusses perception in society and how its value is subjective and how advertising can increase perceptive value for a brand.

Step into the world of Mad Men and uncover the secrets behind Don Draper and his team’s business brilliance. From mastering client relationships to delivering unforgettable pitches, this video dives into the top 7 business lessons that made Sterling Cooper a powerhouse. Packed with iconic moments and timeless insights, these lessons will inspire you to elevate your own career. Whether you’re a fan of the show or looking for actionable strategies, this video is your guide to s

The AI revolution is here to stay, says Sam Altman, the CEO of OpenAI. In a probing, live conversation with head of TED Chris Anderson, Altman discusses the astonishing growth of AI and shows how models like ChatGPT could soon become extensions of ourselves. He also addresses questions of safety, power and moral authority, reflecting on the world he envisions — where AI will almost certainly outpace human intelligence. (Recorded live at TED2025 on April 11, 2025).

This Vitra Session tells the shared story of the designer couple Charles and Ray Eames and the furniture manufacturer Vitra, founded by the Fehlbaum family in 1950, and focuses on this special relationship that spans three generations.

The legendary design team Charles and Ray Eames made films, houses, books and classic midcentury modern furniture. Eames Demetrios, their grandson, shows rarely seen films and archival footage in a lively, loving tribute to their creative process.

Becoming a central figure in Parisian life in the 1920's when in his early 30's, Le Corbusier was a writer, essayist, editor, painter, lecturer, but more than anything else, an architect of the Modern Era. His influence on architecture and design is incalculable, and he was a a true idealist who wanted to change the world with his architectural masterpieces. This video takes us inside the world of the artist to understand his work, revealing the secrets of the creative proces

Design legend Michael Bierut tells the story of the accidental success of one of the most famous maps in the world -- the London Tube Map. Originally considered too radical, Harry Beck's London Underground Tube map has become a design classic. Now recognised across the world, the Tube map was originally the brainchild of Underground electrical draughtsman, Harry Beck, who produced this imaginative and beautifully simple design back in 1933.

Rory Sutherland the accidental marketeer and Classics aficionado takes us on a whimsical detour from the traditional paths of marketing into the labyrinthine alleyways of direct marketing and psychological insights.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

In a marketplace where consumer moods can shift like the wind, brands must learn to guide the story being told about them. Whether you’re a long-trusted household name or a newcomer testing the waters, shaping a positive brand perception requires sales and marketing to move in sync — reading behaviour patterns, adapting to change, and proving real value to the organisation. This video serves as your compass, highlighting the essential do’s and don’ts of brand building. It sho

This video discusses the origins and legacy of Swiss Design. You will learn about its creation & influence, as well as its impact all around the world.

Everyone will recognise the Futura font typeface even if they don’t know what it is? Designed by Paul Renner and released in 1927 it was designed as a contribution to the New Frankfurt-project. Very different in 1927 it s form is pure geometry based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.

Design is not just a vocation, but also a way of being. We are invisible, yet the hand of a designer is everywhere. Design can save the world, just without heroics or pyrotechnics.