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How design influences our purchase choices
Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and ultimately influences their loyalty and trust.
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Rory Sutherland talking on perception
Rory discusses perception in society and how its value is subjective and how advertising can increase perceptive value for a brand.
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Man Men: How to build a brand Don Draper style
Step into the world of Mad Men and uncover the secrets behind Don Draper and his team’s business brilliance. From mastering client relationships to delivering unforgettable pitches, this video dives into the top 7 business lessons that made Sterling Cooper a powerhouse. Packed with iconic moments and timeless insights, these lessons will inspire you to elevate your own career. Whether you’re a fan of the show or looking for actionable strategies, this video is your guide to s
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OpenAI’s Sam Altman talks ChatGPT, AI Agents and Super-intelligence
The AI revolution is here to stay, says Sam Altman, the CEO of OpenAI. In a probing, live conversation with head of TED Chris Anderson, Altman discusses the astonishing growth of AI and shows how models like ChatGPT could soon become extensions of ourselves. He also addresses questions of safety, power and moral authority, reflecting on the world he envisions — where AI will almost certainly outpace human intelligence. (Recorded live at TED2025 on April 11, 2025).
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Vitra on Charles & Ray Eames
This Vitra Session tells the shared story of the designer couple Charles and Ray Eames and the furniture manufacturer Vitra, founded by the Fehlbaum family in 1950, and focuses on this special relationship that spans three generations.
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The design genius of Charles & Ray Eames
The legendary design team Charles and Ray Eames made films, houses, books and classic midcentury modern furniture. Eames Demetrios, their grandson, shows rarely seen films and archival footage in a lively, loving tribute to their creative process.
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Le Corbusier: the Godfather of Modern Architecture
Becoming a central figure in Parisian life in the 1920's when in his early 30's, Le Corbusier was a writer, essayist, editor, painter, lecturer, but more than anything else, an architect of the Modern Era. His influence on architecture and design is incalculable, and he was a a true idealist who wanted to change the world with his architectural masterpieces. This video takes us inside the world of the artist to understand his work, revealing the secrets of the creative proces
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The genius of the London Tube map
Design legend Michael Bierut tells the story of the accidental success of one of the most famous maps in the world -- the London Tube Map.
Originally considered too radical, Harry Beck's London Underground Tube map has become a design classic. Now recognised across the world, the Tube map was originally the brainchild of Underground electrical draughtsman, Harry Beck, who produced this imaginative and beautifully simple design back in 1933.
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Why creative people are so frustrating
Rory Sutherland the accidental marketeer and Classics aficionado takes us on a whimsical detour from the traditional paths of marketing into the labyrinthine alleyways of direct marketing and psychological insights.
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What is branding?
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
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Building a brand
Change the narrative to obtain a positive brand perception as consumer behaviour patterns can be fickle at times. Whether a brand is a...
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Influential Swiss graphic design
This video discusses the origins and legacy of Swiss Design. You will learn about its creation & influence, as well as its impact all around the world.
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The Futura is now!
Everyone will recognise the Futura font typeface even if they don’t know what it is? Designed by Paul Renner and released in 1927 it was designed as a contribution to the New Frankfurt-project. Very different in 1927 it s form is pure geometry based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
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Graphic design is a mystery?
Design is not just a vocation, but also a way of being. We are invisible, yet the hand of a designer is everywhere. Design can save the world, just without heroics or pyrotechnics.
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'The Face' iconic magazine
Originally designed by Neville Brody and launched in May 1980, the Face Magazine started a seismic shift in magazine design and which influenced popular design culture and graphic designers for years to come.
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The future of advertising
Rory Sutherland challenges the status quo and explores the hidden psychology behind consumer behaviour. In this thought-provoking video,...
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Will AI be the end for creative professions?
Chris Do shares his thoughts on the impact of AI on the creative landscape. He refutes the assumption that AI will only lead to smaller...
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Coca-Cola's iconic 1971 'Hilltop' commercial 'I'd like to buy the world a Coke'
When will we learn? Coca-Cola have the social catalyst that can bring people together. Coke has the answer for all issues we face in a world to bring love, peace and unity to our broken world. Inspired while grounded at Ireland’s Shannon Airport in 1971, Bill Backer of McCann Erickson Advertising noticed a diverse crowd of passengers chatting and joking with one another while sipping on bottles of Coca-Cola. It’s the real thing!
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The art of Behavioural Science in talent attraction
Taking lessons from the world of marketing and advertising, Rory Sutherland will show us how understanding human behaviour can help us...
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Marketing secrets of Apple and Tesla
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people...
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Perspective is everything!
Rory Sutherland explores the power in ‘reframing' a message and why it makes all the difference in how we engage with a brand, it’s a question of perspective!
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'Points of View' award winning TV commercial from 1986
The Guardian’s iconic and award winning 'Points of View’ TV commercial created by BMP DDB.
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The 'Big Christmas' from Sawyers Church
Supporting the local Brentwood community "Big Christmas" from Sawyers Church is a free event held on Christmas Day to support the local community which is supported and marketed by a social media and print campaign. "Big Christmas" is free and open to anyone and everyone, for those who may be on their own or anyone who may be struggling to put food on the table and for anyone who has nowhere to call home - everyone is welcome!
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The Trump brand comeback!
Like it or not, last night saw Donald Trump win the US election for a second time making a historic return to the Whitehouse and...
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