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Photo of Ralph Scrutton leaning back with both arms stretched out on to a stone wall at the Barbican Centre, London, UK. Ralph s wearing blue jeans with blue t-shirt and light brown casual jacket.

RALPH SCRUTTON

CONCEPTUAL+BRAND DESIGNER
Recognised as a creative marketeer with a successful career exclusive to the design and advertising industry, Ralph Scrutton’s creative skillset has developed significantly since founding Perception.Co in 1992.
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Helping to launch a start-up business provides great satisfaction, but also shown here are some more well known brands Ralph has spent time working with:
A man, Ralph Scrutton standing in front of the yellow and white Essex & Herts Air Ambulance.
This promotion for Ford Motor Company involved Ralph art directing a photographic shoot with Ford cars and fashion models. Then graphic designing a twelve page feature for Vogue magazine showcasing six design houses and a selection of their designs including Chanel, Burberry, Cartier, Mulberry, Louis Vuitton and Yves Saint Laurent.
On Ralph rebranding the Essex & Herts Air Ambulance Trust charity this led to implementing the new brand across all media channels and corporate branding. This included all advertising, literature, aircraft, vehicles, head office and charity retail outlets.
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Front cover of Vogue Magazine showing a woman wearing Burberry Clothing and with a Ford Motor Company logo advertising a joint promotion between Vogue and Ford.
Ralph's design industry experience involves working for many clients across a diverse range of industry sectors including private companies, charities and public sector organisations. An all round creative marketeer with design at his core, Ralph helps build brands through Conceptual and Brand design.

The latest Creative Portfolio of work demonstrates a cross-section of design projects using a broad range of creative skillsets for a wide range of very different clients.


ADVERTISING — NHS & Education
ANIMATION — Construction Tunnelling
ANIMATION 3D — JGL International Kuwait
AMAZON STORES — Samsung Electronics
BRANDING — Brand Design & Management
E-COMMERCE — Vitra Furniture
GRAPHIC DESIGN — Design For Digital & Print
ONLINE MARKETING — PPC & Social Media
PRESENTATION — Online Presentation
SOCIAL MEDIA — Brentwood School
VIDEO PRODUCTION — Film & Photography
WEB DESIGN — Trac Group
 

AUTOMOTIVE — Creating innovative marketing and advertising programmes to help drive up sales within the automotive industry resulted working directly with motor manufacturers including Ford Motor Company, Mercedes-Benz and Toyota cars.

B2B — Marketing enterprising ideas from Business to Business (B2B) by working with private companies across many industries and government organisations including Business Link and the Skills & Enterprise Council.


CHARITY — Maximising media spend to promote a worthwhile cause in the charity sector. Rebranding of the Essex & Herts Air Ambulance Trust resulted in implementation across the charity from aircraft, vehicles, retail stores and all the charity’s advertising and marketing literature.

A portfolio book of creative graphic design and advertising work by Perception.Co.

CONSTRUCTION — Creatively building brands in the construction industry for Chartered Architects and the marketing of new residential developments for Countryside Homes. One recent brief from the Commercial Construction sector was to visually communicate using 3D animation the construction process of the world’s largest sea outfall pipeline in Kuwait.

 

EDUCATION  — Getting creative in education targeting young people to advance onto further education at College or University. Marketing of Adult Education programmes were through Government organisations including National Apprenticeships, Work Based Learning and the Learning and Skills Council (LSC).

ENGINEERING — Photo-realistic animation was used for visually communicating the construction process of a tunnelling engineering project in the Arabian Gulf. Planning for the animation started with creating a storyboard and visual reference was taken from engineering CAD drawings and photography.


FURNITURE — Experience within the furniture industry has been significant, with much experience across many aspects of the industry sector including furniture manufacturers, national retail furniture superstores, bespoke high-end furniture, workplace furniture and of course online retail furniture stores.

 

NHS HEALTHCARE — Communicating clearly to a mass and diverse market. Working for NHS England helping promote secondary brands outside of the core NHS functions. These healthcare programmes include Change4Life, MEND and our award winning creation for the Vitality Health & Well-being programme.

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