What is branding?
- Perception.Co
- Jun 9
- 1 min read
Updated: Sep 18
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their heart.
