Shown here are examples from two advertising campaigns for the NHS. ‘Worthing Thinking About’ is a sexual health advertising campaign targeted at 18 to 24 year olds to raise the awareness with the growing problem of Chlamydia being spread within this age group and to encourage their testing. The media chosen was social media marketing PPC advertising, outdoor and radio. The second campaign is ‘Choose and Book’. A campaign designed to create better communication between doctor and patient. This campaign is aimed at a much wider demographic and therefore uses a full cross-section of online and traditional media channels.