Building a brand

Change the narrative to obtain a positive brand perception as consumer behaviour patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work hand-in-hand to address these patterns and demonstrate a promising return on investment for the entire organisation. This video outlines the basic steps of what and what not to do in the process of building a brand for your business.

Building a brand