The Trump brand comeback!

Like it or not, last night saw Donald Trump win the US election for a second time making a historic return to the Whitehouse and therefore proving that any brand faced with the catastrophic failure of criminal charges can rise from the ashes to return in triumphant success. In this fickle world it seems we are quick to forgive if a brand’s message and promise suits our beliefs, values and pocket.

First and foremost overcoming adversity takes pure tenacity with a self-belief that whatever ‘the brand’ faces this can be overcome with the addition of concise communication and simplicity of message that we know will be well received are other essential qualities for success. Combine this with a fresh sprinkle of creativity and as long as lessons are learnt to avoid the mistakes of the past a brand can recover to grow and become bigger and better than ever before! For the time being perception does appear to be the reality?

The Trump brand comeback!