IT'S ALL A QUESTION OF PERSPECTIVE

Geoffrey Hinton, often referred to as the “Godfather of Artificial Intelligence,” is one of the most influential figures in the history of modern computing.

Boredom is often treated like a problem to be fixed, but it is actually a quiet doorway to creativity. In those unremarkable moments, walking without a destination, washing dishes with nothing to distract you, the mind drifts into the brain’s default mode network, where imagination, problem-solving, and big-picture thinking come alive. Yet our phones rescue us from every pause, filling the silence with endless scrolling and notifications that block this reflective state where

All design starts with a creative thought... Design surrounds us — in the products we use, the spaces we inhabit, the digital interfaces we interact with, and even the clothes we wear. While design often presents itself in tangible, structured forms, at its very core, it begins with something intangible and abstract: a creative thought. This initial spark of imagination is the foundation upon which all design is built, and without it, even the most advanced tools or methods c

Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and ultimately influences their loyalty and trust.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Rory Sutherland explores the power in ‘reframing' a message and why it makes all the difference in how we engage with a brand, it’s a question of perspective!