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IT'S ALL A QUESTION OF PERSPECTIVE
There’s a whole world of ideas out there, some good and some not so good but each aiming to provoke and persuade your thinking to influence and change your point of view — welcome to Perception.Co


'The Face' iconic magazine
Originally designed by Neville Brody and launched in May 1980, the Face Magazine started a seismic shift in magazine design and which influenced popular design culture and graphic designers for years to come.
Perception.Co
Jun 9, 2025


The Future of Advertising
Rory Sutherland challenges the status quo and explores the hidden psychology behind consumer behaviour. In this thought-provoking video, he delves into the limitations of the neoclassical economic model and introduce the fascinating world of behavioural economics. The future of advertising
Perception.Co
Jun 9, 2025


Will AI be the end for creative professions?
Chris Do shares his thoughts on the impact of AI on the creative landscape. He refutes the assumption that AI will only lead to smaller scoped work and more clients, and instead shares his personal experience of working with AI technology to scale himself and his business. He is currently building an artificial version of himself with a technology partner, and plans to use it to teach a billion people how to make a living doing what they love. Will Ai be the end for creative
Perception.Co
Jun 9, 2025


Coca-Cola's iconic 1971 'Hilltop' commercial 'I'd like to buy the world a Coke'
When will we learn? Coca-Cola have the social catalyst that can bring people together. Coke has the answer for all issues we face in a world to bring love, peace and unity to our broken world. Inspired while grounded at Ireland’s Shannon Airport in 1971, Bill Backer of McCann Erickson Advertising noticed a diverse crowd of passengers chatting and joking with one another while sipping on bottles of Coca-Cola. It’s the real thing!
Perception.Co
Jun 9, 2025


The art of Behavioural Science in talent attraction
Taking lessons from the world of marketing and advertising, Rory Sutherland will show us how understanding human behaviour can help us enhance our strategies for recruiting and retaining talent in today’s working workplace. The art of Behavioural Science in talent attraction
Perception.Co
Jun 9, 2025


Marketing secrets of Apple and Tesla
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. Marketing secrets of Apple and Tesla
Perception.Co
Jun 7, 2025


Perspective is everything!
Rory Sutherland explores the power in ‘reframing' a message and why it makes all the difference in how we engage with a brand, it’s a question of perspective!
Perception.Co
Jun 6, 2025


'Points of View' award winning TV commercial from 1986
The Guardian’s iconic and award winning 'Points of View’ TV commercial created by BMP DDB.
Perception.Co
Feb 24, 2025


The 'Big Christmas' from Sawyers Church
Supporting the local Brentwood community "Big Christmas" from Sawyers Church is a free event held on Christmas Day to support the local community which is supported and marketed by a social media and print campaign. "Big Christmas" is free and open to anyone and everyone, for those who may be on their own or anyone who may be struggling to put food on the table and for anyone who has nowhere to call home - everyone is welcome!
Perception.Co
Dec 12, 2024


The Trump brand comeback!
Like it or not, last night saw Donald Trump win the US election for a second time making a historic return to the Whitehouse and...
Perception.Co
Nov 6, 2024

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